John A. Troland, Principal in Trobray Television Productions, LLC, Signs Global Broadcasting Agreement to Showcase the Business Beat Live TV Show to 120 Million Households
Published on 7/08/2008
New London, CT - John A. Troland, Executive Producer and host of the internationally acclaimed business TV show
Business Beat Live announces that he has entered into a
distribution agreement with Carol Angela Davis, Inc. and
Global Broadcasting & Syndication, Inc. to broadcast Business Beat Live on the companies global broadcast network initially to seventeen European nations to include Germany, France, Sweden, Norway, Switzerland, Austria,
The Alto Adige Province of Italy, Lichtenstein, Denmark,
Luxembourg, Montenegro, Macedonia, Croatia, Bosnia,
Serbia and Kosovo. Distribution is provided through an exclusive agreement with Music Media Enterprises Europe,
Ltd. headquartered in Europe.
Broadcasting executive and founder Carol Davis says, “In building out and branding our channels we’re very selective about the companies that we bring on board as content providers (G.B. & S, Inc. sought
out BBL based on its content, reputation and international acclaim).” “We’re very excited about Business Beat Live
and the tremendous content that it is bringing to our channels.” “We look forward to a long and prosperous
association as we market the channels around the world.”
Music media founder Henk van Meer says, “We’re very excited about this show.” “It fits in perfectly with the type of unique, interesting and uniquely American content that we’re highlighting on our channels.”
John A. Troland, Executive Producer and host of Business Beat Live, says “This opportunity for Business Beat Live to be syndicated on an international basis is truly gratifying and is a strong testament as well as endorsement of the drawing power of the show to book
nationally prominent guests to discuss business books and stories as well as stories of worldwide interest and intrigue
such as the blockbuster and sensational O.J. Simpson books
If I Did It, How I Helped O.J. Get Away With Murder and
O.J. is Guilty But Not of Murder. Soon to be aired “Crime
Time in Prime Time” Business Beat Live TV shows will
feature the aforementioned books.”
Founded by Carol Davis, Mark Geragos ( the famed criminal defense attorney) and Gary Hutchins, the companies create, aggregate and syndicate video content that is then streamed globally on IPTV plat-forms, websites, search engines, cell phones, set top boxes and cable and satellite television. Business Beat Live airs on the ItsAboutFinance business channel.
Signing Off, For Now
Business Beat Live' ends its 11-year run on public access, but host has new plans
By Anthony Cronin
Published on 5/21/2006
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John Troland, above right, host of the Eastern Connecticut Cable show ''Business Beat Live,'' |
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John Troland broadcasts his last show after an 11-year run of the public-access cable television show "Business Beat Live" on Wednesday in Waterford.
John Troland is a big fan of CNN talk-show host Larry King and sometimes quotes King in his interviews on "Business Beat Live."
John A. Troland doesn't speak of this past week's three-hour “Business Beat Live” grand finale as his last show. Rather, he sees it as part of the continuing evolution of an 11-year odyssey that has seen him host more than 560 weekly public-access shows with guests ranging from noted attorney and Harvard law professor Alan Dershowitz to Chuck E. Cheese restaurant founder Gene Landrum.
Granted, Troland will no longer be trekking each week to the Waterford studios of Eastern Connecticut Cable Television, but the indomitable New London businessman says he's planning to host occasional “Business Beat Live” cable specials and also delve into television and infomercial possibilities. He's also pondering a business television game show concept.
And it all started with one guest stint on a halfhour cable show back in 1994.
Troland, a New London native, is trained as an accountant. But when he appeared on a small-business talk show that used to air on another public-access channel, he had a sort of video-induced epiphany.
“I'd never been before the TV camera in my life before that show,” he recalls. “But I kind of got the bug. I had years of business experience, so I kind of challenged myself,” he adds. A year later, Business Beat Live was up and running as a weekly, hourlong callin cable show. The first
show aired on May 17, 1995, with the proponents of the ill-fated “OceanQuest” educational-
and-entertainment center — now the site of Pfizer Inc.'s worldwide research and development headquarters. Eleven years later, Troland says it's time to move on to new ventures —
based on the experiences he's learned after more than a decade hosting his live business show. For his last weekly show, Troland's guests included Sonia Baghdady, a Channel 8 news anchor, Leonard Finz, a former New York state Supreme Court justice, and Jeffrey Fox,
a marketing expert.
Besides his extensive duties with the show, Troland is also a longtime accountant, tax consultant, business-plan writer and entrepreneur. He's not a man who's afraid to be busy.From his home office in New London, he has spent countless hours on the phone tracking down bigname guests for his regional business talk show — the sort of people who don't usually appear on public- access channels
.Like Maria Bartiromo, the well-known CNBC business anchor, or Sergei Khrushchev, son of Soviet leader Nikita Khrushchev, or Dave Campo, the former Dallas Cowboys football coach. The list goes on and on. In fact, Troland keeps a detailed list of his many, and varied, guests on his Web site at www.businessbeatlive.com.He's also quick to point out that nearly all came on the show “at their expense.
”Troland has served as a one-man band for his show for many years. In his initial years, he had a coproducer, but for the majority of the 11-year run, he's served as its booking agent, publicist, producer and on-air talent, among other duties. And while those roles would exhaust others, Troland says he was invigorated by the challenge of hosting a weekly, live cable show..
He credits some key attributes: determination, the will to succeed and extraordinary drive. Troland is quite fond of saying “nothing ventured, nothing gained.” It's served as the guiding philosophy for his successful cable venture .If, for instance, one big-name guest wasn't interested in the show, Troland moved on to another. No hurt feelings, not enough time for that.While his show mostly focuses on business-related issues — its tagline is “Books, Business and the Bottom Line ... All the Time”— he's tackled tough national issues, from the ongoing Enron Corp. debacle to the JonBenet Ramsey tragedy, the sensational O.J. Simpson case and the mysterious TWA Flight 800 crash.
Troland is a big fan of Larry King. He occasionally sprinkles his conversations with quotes from the CNN mega talk-show host about interviewing techniques. Like King, Troland keeps his weekly call-in show informal and prefers a conversational style. He also prides himself on the lack of scripts. Sometimes, he'll read the guest author's book to probe for questions. But he also believes that a little knowledge goes a long way and will sometimes have only a rudimentary background about his guest. It can often bring out better questions, he finds.The studio setting for Business Beat Live is attractive but sparse, save Troland's distinctive microphone with its BBL logo sitting on the table and the Business Beat Live studio sign in the background.Troland and his guests sit at chairs around the table and do what the show has done well for more than a decade: they talk — about business, about investigative journalism, about sports and about life.
Troland admits his 11 years of experience with his show,which sometimes is taped or filmed off-location, has given him the skills and confidence to pursue other ventures beyond Business Beat Live. He's talked with several television production companies as well as emerging Web-based business video ventures. He also says that he's had talks with a national television network. He proudly notes that he's featured in two well-regarded listing guides: Bacon's Guide and Harrison's Guide to Top TV Interview and Talk Shows.But he's also a busy accountant and entrepreneur and he says the weekly Business Beat Live venture has consumed a lot of his time. The show began with an initial capital outlay of $5,000
.For the lifelong New London resident, it has been a heck of a ride — and it all started with that guest spot in 1994. Troland, a Nichols College graduate who will soon be featured in the Massachusetts college's magazine, is proud of Business Beat Live — its impressive roster of guests, its 11-year run and 500-plus shows. He's also proud of his seamless transition from business accountant to business talk-show host.
“Having no prior background — none — and to be able to develop a cable-access show,” says Troland, is quite an endeavor.From a longevity standpoint, he says, few if any other public-access shows have lasted for more than a decade or featured such top-name talent. “I've been able to attract highprofile business people and others to come in from all the country ... to be a guest on my show,” Troland says.
a.cronin@theday 
Reprinted by permission
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